• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Ishikawa Diagram
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Surveys
Surveys - Slide 1
Surveys - Slide 2
Surveys - Slide 3
Surveys - Slide 4
Surveys - Slide 5
Surveys - Slide 6
Surveys - Slide 7
beginner observe
Surveys
Surveys Method for collecting quantitive data on a certain topic.
5 – 30 d 50+ Participants solo users research
+1
ideation
Summary
With a Survey, you can collect a large number of replies about a field of question. In comparison to single user interviews, this method does not necessarily provide qualitative feedback. Possible threads can be diverse, e.g. reviews of existing content or general opinions. The average field time should be greater than six days. The more participants, the more representative the output will be.
Step-by-step
  1. Be clear about the topic you want to find out more about.
  2. Define the questionnaire by using a Survey software.
  3. Define the list of people you want to send the Survey to.
  4. Send out the Survey with your questionnaire to the recipients you specified.
  5. Wait and see as the responses are coming in.
  6. Take a look into the Survey reports and identify your key insights.
What you need
  • SurveyMonkey (or similar)
External resources
  • Better User Research Through Surveys
    by UX Mastery
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We're there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Focus Groups
Focus Groups observe
5 – 8 Participants
45 – 90 min

In-depth insights from different perspectives.

Social Media Monitoring
Social Media Monitoring observe
1+ Participants
weeks – months

Compute the value of a brand or company.

Mobile Diaries
Mobile Diaries observe
5+ Participants
weeks – months

Get to know the users' personal, daily life by having the users themselves document their activities.

Emotional Journey Map
Emotional Journey Map observe
1+ Participants
15 – 60 min

This method serves to explore and question the overall experience of users.

Content Audit
Content Audit observe
1+ Participants
60+ min

Get to know existing content and become able to rate it.

© Merck KGaA, Darmstadt, Germany, 2026.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
  • Cookie Settings
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance

We use cookies to improve your experience. Learn more