• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Ishikawa Diagram
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
  • Workshop Bundles
  • About us
  • Meet the Creators
  • Get Support
  1. UX Strategy Kit
  2. Methods
  3. Impromotion
beginnerwarm-up
ImpromotionTrain your mind to concentrate on opportunities rather than obstacles.
10 – 20 min2+ Participantsactivitiescreativeteam
Summary

In this creative and interactive warm-up game, the participants get to be a promoter of a product that they just improvised in their minds. At the start of every round one team member is chosen to be the "promoter". The rest of the group shouts out two random nouns, which are merged together to form a new imaginary product. For example "lemon" and "hose" would be combined to "lemonhose". The "promoter" then explains what this product is about and tries to convince the rest of the team how good and innovative it is.

Step-by-step
  1. Choose the "promoter" for this round and let the rest of the team pick two nouns that define the new product. Don't think too much about words that would create a funny outcome as the most creative and interesting results will often occur unexpectedly by selecting the first two words that were shouted in the room randomly. 

  2. The "promoter" now presents his supposed new product and tries to sell all its benefits and uses to the rest of the group. 

What you need
  • No tools needed
Do you have a question?
These methods might seem simple, but applying them in a real project is another story. We’re there to help. If you have any questions, do not hesitate to get in touch with us at the User Experience Strategy & Design team.
Ask Away!
Explore similar methods
Hidden Similaritieswarm-up
2+ Participants
15 – 60min

Break out of stereotyped thinking with this simple but fun warm up game.

Personasobserve
1+ Participants
30 – 90 min

Get to know the target group and have a foundation for future decisions.

The Aliens Have Landedwarm-up
2+ Participants
25 – 30 min

Start your meeting with an creative and communicative atmosphere by seeing your project with new, extraterrestrial eyes.

SCAMPERideate
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Collageideate
2+ Participants
60 – 95 min

Let users express their feelings through collages.

© Merck KGaA, Darmstadt, Germany, 2025.
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance
Categories
  • Strategize
  • Observe
  • Ideate
  • Validate
  • Warm-up
Learn more
  • About Us
  • User Experience Strategy & Design
  • Liquid Design System
Legal
  • Data Privacy
  • Terms and Conditions
  • Imprint
Follow us
  • Dribbble
  • Instagram
  • Medium
  • Behance