Summary
When it’s about reorganising content you need to be competent enough to decide which parts of the content are worth keeping and which are not. Digging into the data of existing platforms or systems and organising it within structures like a content matrix helps to understand their information architecture and quality.
Step-by-step
- Define categories in which you can sort the content, e.g. “Generic Pages”, “Product Pages”, “Legal Pages” etc.
- Map down the entire data structure, visualising the hierarchy and all content elements. The Content Audit template helps to keep track.
- Sometimes it makes sense to even map down the content itself (i.e. the copy & assets). The structure can be visualized both analogously and digitally on a collaboration platform for creating data structures.
