• All Methods
    • Strategize
      • 5D Framework
      • Break Down 4
      • Business Model Canvas
      • Competitive Analysis
      • Could, Should, Must
      • Dot Coding
      • Eisenhower Matrix
      • Future Trends
      • Golden Circle
      • HEART Framework
      • How Might We
      • Innovation Board
      • Ishikawa Diagram
      • Knowns and Unknowns Framework
      • KPI Tracking
      • Minimum Viable Product
      • One-Minute-Pitch
      • Stakeholder Map
      • SWOT Analysis
      • User Stories
      • Value Proposition
    • Observe
      • 5 Whys
      • 6 Thinking Hats
      • AEIOU Framework
      • Challenge Assumptions
      • Content Audit
      • Contextual Inquiry Plan
      • Emotional Journey Map
      • Empathy Map
      • Field Study
      • Focus Groups
      • Jobs-to-be-done
      • Journey Mapping
      • Mental Models
      • Mobile Diaries
      • Mystery Shopping
      • Netnography
      • Observation
      • Personas
      • Poems
      • Product Love Letters
      • Search-Log Analysis
      • Social Media Monitoring
      • Surveys
      • User Interviews
    • Ideate
      • 6-3-5 Brainwriting
      • Bodystorming
      • Brainstorming
      • Card Sorting
      • Collage
      • Crazy Eights
      • Dark Horse Prototyping
      • Mind Mapping
      • Moodboards
      • SCAMPER
      • Service Blueprints
      • Storyboards
      • Walt Disney Method
      • Worst Possible Ideas
      • Wow-How-Now Matrix
    • Validate
      • A/B Testing
      • Click Dummy
      • Concept Testing Plan
      • Eye Tracking
      • High-Fidelity Prototyping
      • Hypothesis Testing
      • Lessons Learned
      • Low-Fidelity Prototyping
      • Pluralistic Walkthrough
      • Poster Session
      • Remote Usability Test
      • User Testing
      • Wizard of Oz
      • World Café
    • Warm-up
      • 5 Whys
      • Brainstorming
      • Break Down 4
      • Crazy Eights
      • Destroy and Defend
      • Emoji Challenge
      • Hidden Similarities
      • Impromotion
      • Mind Mapping
      • Product Pitch
      • The Aliens Have Landed
      • Touch Blue
      • Two Truths and a Lie
      • Viewpoint Spectrogram
      • What's on your Desk?
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  1. UX Strategy Kit
  2. Methods

All methods

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15 min - 1 h
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1 day+
84 methods found.
5 Whys
5 Whys observe
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.

5D Framework
5D Framework strategize
1 – 10 Participants
2 days – 4 weeks

Solve problems in a structured and focused way by recalling different methods and techniques.

6 Thinking Hats
6 Thinking Hats observe
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.

6-3-5 Brainwriting
6-3-5 Brainwriting ideate
1 – 12 Participants
50 – 65 min

Develop innovative ideas by writing.

A/B Testing
A/B Testing validate
10+ Participants
1 – 5 d

Evaluate which of two versions of a website, product or software works best for the user.

AEIOU Framework
AEIOU Framework observe
1+ Participants
45 – 80 min

Give your observations and field research structure by getting to know the problem's environment.

Bodystorming
Bodystorming ideate
2+ Participants
60 – 90 min

Physically experience user scenarios.

Brainstorming
Brainstorming ideate
2 – 8 Participants
10 – 30 min

Get familiar with a topic and quickly generate a lot of ideas.

Break Down 4
Break Down 4 strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.

Business Model Canvas
Business Model Canvas strategize
1+ Participants
50 – 65 min

Structure and plan business models.

Card Sorting
Card Sorting ideate
4 – 12 Participants
30 min

Structure information into reasonable groups.

Challenge Assumptions
Challenge Assumptions observe
1+ Participants
60 – 120 min

Learn about your assumptions and how you can overcome them to discuss new, innovative solutions.

Click Dummy
Click Dummy validate
1+ Participants
45 – 55 min

Bring interactivity to wireframes.

Collage
Collage ideate
2+ Participants
60 – 95 min

Let users express their feelings through collages.

Competitive Analysis
Competitive Analysis strategize
1+ Participants
35 – 90 min

Evaluate the competition.

Concept Testing Plan
Concept Testing Plan validate
3 – 5 Participants
60 – 120 min

A quick method for getting feedback from potential users on concepts.

Content Audit
Content Audit observe
1+ Participants
60+ min

Get to know existing content and become able to rate it.

Contextual Inquiry Plan
Contextual Inquiry Plan observe
3 – 10 Participants
30 – 120 min

Plan and organize when, where, and who is to be observed to obtain information.

Could, Should, Must
Could, Should, Must strategize
2+ Participants
30 – 60 min

Prioritise and rate features.

Crazy Eights
Crazy Eights ideate
2+ Participants
5 – 15 min

Quick generation of a large number of ideas.

Dark Horse Prototyping
Dark Horse Prototyping ideate
2+ Participants
40 – 75 min

Develop innovations, by going new and previously unexplored ways.

Destroy and Defend
Destroy and Defend warm-up
4+ Participants
30 – 50 min

Praise and criticize.

Dot Coding
Dot Coding strategize
2 – 20 Participants
20 – 60 min

Define and organize expectations and opinions on a projects facets within a team or even between multiple teams.

Eisenhower Matrix
Eisenhower Matrix strategize
1+ Participants
25 – 45 min

Sort tasks by importance.

Emotional Journey Map
Emotional Journey Map observe
1+ Participants
15 – 60 min

This method serves to explore and question the overall experience of users.

Empathy Map
Empathy Map observe
1+ Participants
45 – 90 min

Collect information about how the emotional and mental world of your user looks like.

Eye Tracking
Eye Tracking validate
5+ Participants
100 – 195 min

Track where users are looking to improve on the user experience.

Field Study
Field Study observe
2+ Participants
1 – 2 d

Dive into the user's life.

Focus Groups
Focus Groups observe
5 – 8 Participants
45 – 90 min

In-depth insights from different perspectives.

Future Trends
Future Trends strategize
2+ Participants
45 – 90 min

Discuss and assess topics that may become trends in the future.

Golden Circle
Golden Circle strategize
1+ Participants
35 – 50 min

Three questions to a successful product or service.

HEART Framework
HEART Framework strategize
1+ Participants
35 – 65 min

Reflect on metrics and signals.

High-Fidelity Prototyping
High-Fidelity Prototyping validate
5+ Participants
1 – 2 weeks

Create an interactive experience.

How Might We
How Might We strategize
2+ Participants
30 – 60 min

An essential method to summarize research insights in a constructive way.

Hypothesis Testing
Hypothesis Testing validate
2+ Participants
3 – 5 d

Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.

Innovation Board
Innovation Board strategize
2+ Participants
120 min – 1 d

Evaluate the most important steps towards digital innovation.

Ishikawa Diagram
Ishikawa Diagram strategize
2+ Participants
2 - 3 h

Identify and analyze the root causes of a problem through a structured visual approach.

Jobs-to-be-done
Jobs-to-be-done observe
1+ Participants
60 – 90 min

Find out why your customers are buying your product and what their social, functional and emotional needs are.

Journey Mapping
Journey Mapping observe
1+ Participants
60 – 90 min

Get an overview of a certain process and its steps in relation to time.

Knowns and Unknowns Framework
Knowns and Unknowns Framework strategize
1+ Participants
20 – 30 min

Define the level of awareness and understanding of an idea.

KPI Tracking
KPI Tracking strategize
1+ Participants
2 – 4 weeks

Tracking key data of digital products helps to continuously test and improve them.

Lessons Learned
Lessons Learned validate
1+ Participants
30 – 55 min

Reflect on what was learned from the experience of designing a product or service.

Low-Fidelity Prototyping
Low-Fidelity Prototyping validate
1+ Participants
30 – 70 min

Develop innovations, by going new and previously unexplored ways.

Mental Models
Mental Models observe
1+ Participants
20 min – 2 d

Match with your user's expectations.

Mind Mapping
Mind Mapping ideate
1+ Participants
10 – 15 min

This method is great for warm-up sessions during ideation phases.

Minimum Viable Product
Minimum Viable Product strategize
4 – 8 Participants
2 – 4 months

Solve the core problem of the target group under minimal conditions.

Mobile Diaries
Mobile Diaries observe
5+ Participants
weeks – months

Get to know the users' personal, daily life by having the users themselves document their activities.

Moodboards
Moodboards ideate
1+ Participants
60 – 90 min

Visualize your ideas fast and early in your research phase.

Mystery Shopping
Mystery Shopping observe
5+ Participants
3 h – 2 d

Observe people having a shopping experience in a store while observing and understanding their behaviour.

Netnography
Netnography observe
1+ Participants
4 h – 4 d

Observe different online communities and their behaviours.

Observation
Observation observe
1+ Participants
30 – 180 min

Real insights from users in their natural environment.

One-Minute-Pitch
One-Minute-Pitch strategize
2+ Participants
30 – 40 min

Break the concept down to the essential core points in the shortest time possible.

Personas
Personas observe
1+ Participants
30 – 90 min

Get to know the target group and have a foundation for future decisions.

Pluralistic Walkthrough
Pluralistic Walkthrough validate
1+ Participants
70 – 150 min

Review designs in an early stage with users.

Poems
Poems observe
1+ Participants
60 – 120 min

Poems is great to structure your field research during user and environment observations.

Poster Session
Poster Session validate
5+ Participants
50 – 95 min

Present ideas, concepts, and insights in a visually appealing way.

Product Love Letters
Product Love Letters observe
10+ Participants
6 – 7 d

Invite users to write a letter to a product, that is either a love or a hate/break-up letter.

Remote Usability Test
Remote Usability Test validate
6+ Participants
65 – 135 min

Test despite physical distance.

SCAMPER
SCAMPER ideate
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Search-Log Analysis
Search-Log Analysis observe
1+ Participants
2 – 3 h

Find out how users think about your website.

Service Blueprints
Service Blueprints ideate
2+ Participants
45 – 80 min

Describe how a service works.

Social Media Monitoring
Social Media Monitoring observe
1+ Participants
weeks – months

Compute the value of a brand or company.

Stakeholder Map
Stakeholder Map strategize
1+ Participants
4 – 8 h

Understand who can influence the product or could be affected by it.

Storyboards
Storyboards ideate
2 – 8 Participants
10 – 30 min

A collection of scribbles to understand and show (inter)actions of users.

Surveys
Surveys observe
50+ Participants
5 – 30 d

Method for collecting quantitive data on a certain topic.

SWOT Analysis
SWOT Analysis strategize
1 – 10 Participants
45 – 95 min

Question and analyze your project or business venture.

User Interviews
User Interviews observe
5+ Participants
2 – 5 d

First-hands insights and observations from real or potential users.

User Stories
User Stories strategize
2+ Participants
5 – 15 min

Describe what requirements a task must fulfil from the user's perspective.

User Testing
User Testing validate
5+ Participants
16 – 24 h

Understand how user-friendly your product is.

Value Proposition
Value Proposition strategize
2+ Participants
60 – 90 min

A short statement that convinces the customer to invest in your product by letting him know the product's unique selling point and which problem it solves.

Walt Disney Method
Walt Disney Method ideate
3 – 9 Participants
60 – 135 min

Brainstorm from three different perspectives to elaborate ideas.

Wizard of Oz
Wizard of Oz validate
3+ Participants
50 – 80 min

Test new features.

World Café
World Café validate
12+ Participants
4 h – 5.5 h

Let people explore different approaches in a short period of time.

Worst Possible Ideas
Worst Possible Ideas ideate
1+ Participants
25 – 30 min

The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.

Wow-How-Now Matrix
Wow-How-Now Matrix ideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

Emoji Challenge
Emoji Challenge warm-up
2+ Participants
10 – 20 min

Start a meeting with a relaxed and open minded atmosphere with this emoji quiz.

Hidden Similarities
Hidden Similarities warm-up
2+ Participants
15 – 60min

Break out of stereotyped thinking with this simple but fun warm up game.

Impromotion
Impromotion warm-up
2+ Participants
10 – 20 min

Train your mind to concentrate on opportunities rather than obstacles.

Product Pitch
Product Pitch warm-up
2+ Participants
10 – 20 min

Encourage unconventional, creative thinking.

The Aliens Have Landed
The Aliens Have Landed warm-up
2+ Participants
25 – 30 min

Start your meeting with an creative and communicative atmosphere by seeing your project with new, extraterrestrial eyes.

Touch Blue
Touch Blue warm-up
3 – 15 Participants
5 – 10 min

Encourage an communicative and energized atmosphere with this easy to understand warm-up game.

Two Truths and a Lie
Two Truths and a Lie warm-up
2+ Participants
30 – 60 min

Create a communicative atmosphere while getting to know each other.

Viewpoint Spectrogram
Viewpoint Spectrogram warm-up
2+ Participants
15 – 35 min

Identify and discuss common or diverging opinions within your team.

What's on your Desk?
What's on your Desk? warm-up
2+ Participants
10 – 15 min

Get to know your team and think about your project in a fun and creative way.

© Merck KGaA, Darmstadt, Germany, 2026.
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