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Overall most popular methods

5 Whys
5 Whys observe
1 – 2 Participants
5 – 15 min

This is a very simple method for digging deep into the mind and background of users and their behaviour.
Break Down 4
Break Down 4 strategize
1+ Participants
15 – 20 min

Break down complex topics to make them understandable for everyone.
6 Thinking Hats
6 Thinking Hats observe
6+ Participants
45 – 90 min

Spot quality ideas after having generated a good amount of output.
AEIOU Framework
AEIOU Framework observe
1+ Participants
45 – 80 min

Give your observations and field research structure by getting to know the problem's environment.
Business Model Canvas
Business Model Canvas strategize
1+ Participants
50 – 65 min

Structure and plan business models.