Evaluate which of two versions of a website, product or software works best for the user.

Bring interactivity to wireframes.

A quick method for getting feedback from potential users on concepts.

Track where users are looking to improve on the user experience.

Create an interactive experience.

Making hypotheses and verifying their truthfulness to gain clarity about a product, a problem, or a group of people.

Reflect on what was learned from the experience of designing a product or service.

Develop innovations, by going new and previously unexplored ways.

Review designs in an early stage with users.

Present ideas, concepts, and insights in a visually appealing way.

Test despite physical distance.

Understand how user-friendly your product is.

Test new features.

Let people explore different approaches in a short period of time.