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  1. UX Strategy Kit
  2. Ideate

Ideate

Open up the creative space and generate ideas that solve the problem. You should end up with a prototype or something that can become one.
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15 methods found.
6-3-5 Brainwriting
6-3-5 Brainwriting ideate
1 – 12 Participants
50 – 65 min

Develop innovative ideas by writing.

Bodystorming
Bodystorming ideate
2+ Participants
60 – 90 min

Physically experience user scenarios.

Brainstorming
Brainstorming ideate
2 – 8 Participants
10 – 30 min

Get familiar with a topic and quickly generate a lot of ideas.

Card Sorting
Card Sorting ideate
4 – 12 Participants
30 min

Structure information into reasonable groups.

Collage
Collage ideate
2+ Participants
60 – 95 min

Let users express their feelings through collages.

Crazy Eights
Crazy Eights ideate
2+ Participants
5 – 15 min

Quick generation of a large number of ideas.

Dark Horse Prototyping
Dark Horse Prototyping ideate
2+ Participants
40 – 75 min

Develop innovations, by going new and previously unexplored ways.

Mind Mapping
Mind Mapping ideate
1+ Participants
10 – 15 min

This method is great for warm-up sessions during ideation phases.

Moodboards
Moodboards ideate
1+ Participants
60 – 90 min

Visualize your ideas fast and early in your research phase.

SCAMPER
SCAMPER ideate
1+ Participants
50 – 85 min

Stimulate new ideas and challenge existing ones.

Service Blueprints
Service Blueprints ideate
2+ Participants
45 – 80 min

Describe how a service works.

Storyboards
Storyboards ideate
2 – 8 Participants
10 – 30 min

A collection of scribbles to understand and show (inter)actions of users.

Walt Disney Method
Walt Disney Method ideate
3 – 9 Participants
60 – 135 min

Brainstorm from three different perspectives to elaborate ideas.

Worst Possible Ideas
Worst Possible Ideas ideate
1+ Participants
25 – 30 min

The ultimate permission for having a terrible idea to come up with meaningful ideas in a fun way.

Wow-How-Now Matrix
Wow-How-Now Matrix ideate
2 – 8 Participants
30 – 65 min

Evaluate originality and feasibility of ideas.

© Merck KGaA, Darmstadt, Germany, 2026.
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